Rogaine (Pitch)

In my later (and slightly more follicly-aware) years, I created a deliberately ‘in-your-face’ campaign concept and pitched it to Rogaine, Regaine, and a handful of preventative hair loss brands. It wasn’t picked up — but subtlety was never the point.

I thought this would be a nice slap-in-the-face campaign that addresses the global rise of “hair transplant tourism” as a growing cultural talking point — fuelled by affordability, social media bravado, and the modern pursuit of follicular perfection. The idea positioned prevention as the smarter alternative: skip the budget flight, avoid the “Plane of Shame” and keep your dignity (and hairline) firmly grounded.